Snap is going through yet another round of layoffs, according to Bloomberg. This time, however, the layoffs are more focused on its advertising department. Variety was able to get confirmation from Snap that the company is laying off around 100 workers.
The social company is now going through its third round of layoffs in a year. People familiar with the matter say that this last round of cuts is due to restricting plans that were put into place last year. Previously, the company has let go people from its engineering and content teams.
“These changes reflect our view that tighter integration and closer collaboration between our teams is a critical component of sustainably growing our business,” Chief Strategy Officer Imran Khan said in a statement to Bloomberg. “While this process has required us to make some really tough decisions, we believe that rigorously ensuring our team structure always aligns with our goals will make us stronger.”