Lyft is testing monthly subscription plans for users that ride Lyft frequently, showing signs that the company is interested in bringing a Netflix or Spotify-based subscription model for transportation.
Terms of the subscription models seems to vary, but it seems that this is targeted towards users who spend up to $450 on ride-hailing a month. One all-access pass offered 30 standard Lyft rides for $199 per month, another priced at $300, and another at $399 for 60 rides a month. For individual rides, it was covered up to $15 under the all-access pass. At this time, it isn’t clear how users would be charged for rides that exceed $15.
Lyft CEO Logan Green previously mentioned these subscription plans. “We are going to move the entire industry from one based on ownership to one based on subscription,” he said.
Interesting move @lyft pic.twitter.com/SwoJdQNZFY
— Hunter Owens (@owens) March 15, 2018
https://twitter.com/jank0/status/974396479593852929
https://twitter.com/GregBensinger/status/974392814082564097
Per Green, a subscription to Lyft could cost cost around $200, which gets you about 1,000 miles of traveling around. “You rely on the Lyft network for all your transportation needs,” he said.
A Lyft spokesperson told The Verge that the company has been testing all-access passes for several months now. “We’re always testing new ways to provide passengers the most affordable and flexible “ransportation options,” the spokesperson said. “For the past few months, we’ve been testing a variety of All-Access Plans for Lyft passengers.”
