Oppo is teasing a notched smartphone like it’s a big new feature. Regardless of how we feel about the notch, it appears that smartphone manufacturers are taking it as a cool feature, so much that they’re starting to highlight the notch design in advertisements. This is where Oppo comes in. Pope is teasing its forthcoming F7 smartphone that’s headed to India, and in the teaser, it tried to grab attention to its cutout along the top edge of the smartphone.
Frankly, this shouldn’t really surprise anyone. Last month at Mobile World Congress, there were many iPhone X clones that were copying Apple’s design. Companies even went out to talk about their notch design during press conferences, using it as a way to make their phones look more modern and advanced.
While some Android-powered iPhone clones feature the notch, Oppo takes things a step further with actively teasing the inclusion of the notch design on its new phone. Instead of promoting the new feature, it’s instead focusing on a completely unnecessary design decision entirely meant to evoke Apple’s premium smartphone.
Take a look at the series of ads it released on Twitter:
1/2 Make way for the brilliant and bold #OPPOF7 that is equipped with an awesome Super Full Screen for the ultimate viewing experience, that will leave you mesmerized! pic.twitter.com/4iKeS7dz3d
— OPPO India (@oppomobileindia) March 12, 2018
2/2 Make way for the brilliant and bold #OPPOF7 that is equipped with an awesome Super Full Screen for the ultimate viewing experience, that will leave you mesmerized! pic.twitter.com/IZOGSCLuUt
— OPPO India (@oppomobileindia) March 12, 2018
According to Android Central, the F7 is supposed to be announced on March 26th. The phone is said to feature a 62-inch display with a 2280 x 1080 resolution and a tall 19:9 aspect ratio. We could potentially see the price to be around $300.
Oppo also has another phone coming up called the R15. It seems to also feature the notch design, and is being teased:
